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| Leader : -----nam 22----- a 4500 ISBN number: 80-251-0790-6 : Publication availability: 197.00 Kč Original cataloguing agency: TRG502 Language of cataloging: cze UDC Classification number: 33 Edition identifier: h Authority heading: Foret, Miroslav Relator code: Author Name: Marketing : Other Title Information: základy a principy / Statement of responsibility: Miroslav Foret, Petr Procházka, Tomáš Urbánek Edition statement: Vyd. 2. Place of publication: Brno : Name of publisher: Computer Press, Date of publication: 2005 Extent: 149 s. Series statement: Praxe manažera Internal bibliographies note etc.: Obsahuje bibliografii a rejstřík Key words: ekonomika ; marketing ; základy ; principy ; pojmy ; řízení ; strategie ; nástroje ; komunikace ; ceny ; produkty ; reklama ; trhy ; spotřebitelé Personal name (heading): Procházka, Petr Relator code: Author Personal name (heading): Urbánek, Tomáš Relator code: Author Uniform title (heading): Praxe manažera Location symbol: TRG502 : 33 F |
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